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MGM Resorts was looking to raise booking rates among existing customers at its casino and resort properties in Las Vegas. Using existing customer data, MGM launched a multivariate campaign, testing different offer packages (a room discount versus a coupon to play slot machines), travel windows, brand messages, email frequency, and more. For one set of target customers, the best combination of variables achieved a 180% lift in bookings over the control offer and was worth millions in incremental revenue when extrapolated to the full set of customers. Moreover, MGM learned how different groups of customers — say, gamblers and nongamblers — responded differently to each offer. To keep the insights coming, MGM has set up a new cross-functional test-and-learn team, which has continued to introduce new variations with these customer groups.
The next thing you have to do is drop your expectation that you’re going to ejaculate quickly. Slow down, man, slow down! Taking it slowly helps you last longer. The more you extend foreplay, the more time you spend giving her an orgasm before you even think about getting your cock inside her, the more time you spend pleasuring her, the more confident you’re going to feel when you start making love. That means you’re going to delay your ejaculation, you’re going to last longer, and you’ll then feel better about yourself afterwards.